Privacy Statement

Your privacy and your trust is of utmost importance to us. We’re committed to ensuring we meet the legal requirements of the General Data Protection Regulation (GDPR) and further, we aim to adhere to best practice and provide complete transparency regarding the collection, storage and use of personal data.

Notification of changes to privacy statement or cookie policy

These are subject to change and updates due to the continually changing nature of regulations, technology, and communications. When changes are made to this statement you will find the latest version here on our website.  


The Kano Foundation Privacy Statement


How do The Kano Foundation collect personal information?

We may collect information about you directly whenever you interact with us. For example, when you contact The Kano Foundation regarding our activities, apply to come to a game, register as a supporter or volunteer, send or receive information, register for an event, sign up to volunteer, engage with our social media or make a donation to us, you may provide us with your personal information.

We may also receive information about you when you interact with third parties with whom we work. For example, where you’ve made a donation to us through a third-party website (e.g., Just Giving) and given them permission to share your information with us. 

We may supplement what we know about you with information that is available to the public. For example, in order to ensure that our communication with you is relevant and tailored to your background and interests, we may collect information about you from publicly-available sources either directly or through third-party subscription services or service providers. See ‘How will we combine and analyse the information we collect about you?’

We may collect aggregated or anonymous information when you visit our website or interact with our content.  For example, we may collect information about the services you use and how you use them, like when you watch a video on YouTube, visit our website or view and interact with our ads and content.  Please see our Cookie Policy for more detail.

Each time we ask you to provide personal information we’ll also ask you whether and how you’d like us to contact you in future.

We’ll only ever use personal information where it’s been given knowingly and willingly and for specific purposes.

What personal information does The Kano Foundation collect and store?

The information we collect from you directly or from third parties with whom we work, may include:



email address

telephone number

contact preferences 

bank account details

And where appropriate

  • credit card details for processing credit card payments,
  • employer details for processing a payroll gift,
  • taxpayer status for claiming Gift Aid, and
  • date of birth,(e.g., where registering for an event, such as a fun run).

We may also collect and process information about your interactions with us, including details about our contacts with you through email, post, on the phone or in person (i.e., the date, time, and method of contact), details about donations you make to us, events or activities that you register for or attend, and any other support you provide to us.  We may also collect and record any other relevant information you share with us about yourself, including your interests or your affiliations with groups.

In order to ensure that our communication with you is relevant and tailored to your background and interests, we may supplement what we know about you with information that is available to the public.  This allows us to better understand your interests, preferences, and level of potential engagement and/or donation, so that we can contact you in the most appropriate way.  The information we collect and process about you from publicly-available sources may include demographic and electoral constituency information associated with your postcode.  We may collect this information ourselves or through third-party service providers. 

Where we have identified that you may have the capacity or affinity to support The Kano Foundation at a higher level, we may use the information we hold about you to identify connections between you and our existing supporters.  With your consent we may also review other information about you that is available to the public through internet searches, subscription services, or public databases (e.g., Companies House, the electoral register, or the land registry), such as information about corporate directorships, shareholdings, published biographic information, employment and earnings, philanthropic interests and networks, charitable giving history and motivations and relevant media coverage, so that we can engage with you in a more personalised way.  We will not use third parties to complete wealth screening.

Where we are communicating with you due to a position you hold, such as Supporter Club Treasurer we’ll record information about this role, such as the address or Club location.  

The types of personal information we collect and store are regularly reviewed to ensure that there is a clear purpose why it is required, that it is kept to a minimum, that is it accurate and that our data processing activity is clearly communicated.

Does The Kano Foundation process ‘sensitive’ personal information?

Under data protection law, certain categories of personal information are recognised as sensitive, including health information and information regarding race, religious beliefs, and political opinions (‘sensitive personal data’).  In limited cases, we may collect sensitive personal data about you. We would only collect sensitive personal data if there is a clear reason for doing so, such as where we need this information to ensure that we provide appropriate facilities or support to enable you to participate.  If you register for an event, for example our fun run, we will ask for details of emergency contact and any medical conditions we may need to know about.  This is so that we can provide swift assistance with emergency services on the day of the event if needed.  These details remain confidential at all times and will be destroyed immediately after the event.

How does The Kano Foundation store personal information and keep it safe?

We take appropriate physical, electronic and managerial measures to ensure that we keep your information secure, accurate and up to date, and that we only keep it as long as is reasonable and necessary.

Although we use appropriate security measures once we have received your personal information, the transmission of information over the internet is never completely secure. We do our best to protect personal information, but we cannot guarantee the security of information transmitted to our website, so any transmission is at the user’s own risk. However, any payment card details (such as credit or debit cards) we receive on our website are processed securely by our payment provider according to the Payment Card Industry Security Standards.

For financial and technical reasons, we may, on occasion, need to use the services of a service provider outside the European Economic Area (EEA) – this may include a country which does not have the same level of data protection as the United Kingdom.  However, unless they are located in a country which has been assessed by the European Commission as ensuring an adequate level of protection for personal data, we will only use a service provider outside the EEA on the basis of an agreement with the service provider, designed to protect your data, in the appropriate form approved for this purpose by the European Commission.  We will take all steps reasonably necessary to ensure that your data is processed securely and in accordance with this Privacy Statement.

Supporter data is stored compliant with legal, industry standards and best practice.  We ensure we do not keep personal information for any longer than absolutely necessary. 

Access to personal information is restricted to volunteers at The Kano Foundation to who require the information to perform specific functions of their role. We protect your data from loss, misuse, unauthorised access or disclosure, alteration or destruction with policies and procedures which are continually reviewed and audited to keep in line with best practice and legal requirements. 

How does The Kano Foundation use the personal information it stores?

We may use your information in a number of ways, including:

  • To provide you with information about our work or our activities and the impact your support has;
  • To process and acknowledge donations we may receive from you;
  • To fundraise in accordance with our internal policies and procedures;
  • For administrative purposes (for example, we may contact you regarding an event for which you have registered, to provide information requested from us, or with a query regarding a donation you may have made to us);
  • For internal record keeping relating to any donations, feedback, or complaints;
  • To invite you to participate in voluntary surveys or research;
  • To contact you where you have been identified as a contact person for an organisation, such as a school, with your consent;
  • To analyse and improve the content and operation of our website;
  • To analyse and improve our internal business processes;
  • To analyse the personal information we collect about you and use publicly available information to better understand your interests, preferences and level of potential donations so that we can contact you in the most appropriate way;
  • To tailor advertising that is presented to you on the Internet according to your interests, preferences and other characteristics (as described below);
  • To direct advertisements and other communications to other people who may have similar interests or other characteristics to yours (as described below); and
  • Where we are required by law or financial regulations to disclose or otherwise use your information.

We primarily use personal information to keep in contact with you. We’ll use your address and email to send you information about our latest campaign news, fundraising appeals and to tell you about other ways you can get involved. We’ll always respect your stated preference for whether, and how, we can contact you.  We will use information for the purpose it has been given to us.

We use personal information in these ways in order to ensure we’re building the best possible relationship with our supporters, and to promote The Kano Foundation’s work as efficiently as possible, keeping costs to a minimum.

How will we combine and analyse the information we collect about you?

We are committed to communicating with you using an approach that is right for you. This means that we carefully manage the communications we send you to ensure that we are contacting you in the most appropriate way and that we are not sending you unwanted communications.  In order to do this, we may combine the information that we collect about you and analyse what we know about your interests, preferences and level of potential engagement or donation. We may also use statistical analysis to analyse this data and understand the likelihood that you will be interested in or responsive to a campaign or message. We may use third party service providers to assist us in this process. 

You can opt out of your data being combined and analysed for marketing purposes by contacting us. However, this may mean that you stop receiving marketing communications from us more generally.

Who is my information shared with?

We’ll always keep your details secure and never sell or give them away to anyone.

If you have fundraised for us and you are willing to share your story and a photo, we would love to share this to motivate and inspire others.  We will always ask for your consent before we share it and you are free to change your mind at any point.

There are some circumstances where your data will be shared with agencies outside The Kano Foundation who are working on our behalf, or helping us to market and communicate our work. Agencies working on our behalf (such as mailing houses who print and send our letters) do so under strict agreements regarding the security and confidentiality of your data.


Some highly beneficial schemes such as Gift Aid require us to pass some of your personal data to the UK Government in order to claim.

In addition to our supporter database, your personal information may be loaded into other software such as email software, or digital tools which allow us to show you adverts and news about The Kano Foundation while you’re online or using social media.

Where you have agreed to receive emails from us, we may provide your email address or mobile phone number in an encrypted format to social media companies, such as Facebook, Instagram, Twitter or YouTube, or to digital advertising networks that are providing services to us by displaying our advertising to you on those social media platforms and other websites, as well as identifying audiences with interests similar to yours. You can opt out of your data being used to display advertising to you by contacting us.  However, this will not prevent our advertisements being shown to you on a randomised basis or based on cookie data and may mean that you stop receiving marketing communications from us more generally.

When you make a donation through our website, or complete an online form your data is processed and temporarily held on third party servers until it’s added to our database. We design all our processes and select our third party tools carefully to ensure your data is secure.

When passing personal information to any agency or using your data with any 3rd party tools security and confidentiality will always be paramount, and we’ll take every precaution to encrypt and protect your data while it’s transferred to a third party.  

In any circumstances where we are required by law to pass your information to a third party we must do so.

How can I find out what personal information The Kano Foundation holds about me?

We’re always striving to keep your personal information up to date and accurate and we’re happy to provide a copy of the personal information we currently hold about you. To start this process please contact us

If I am under 18, can I provide personal information to The Kano Foundation?

Yes, if you donate, fundraise or take part in one of our campaigns we will ask for your personal information regardless of your age.  Children under 18 should to check with a parent or guardian before providing personal information.  We will take your age into consideration when deciding what subsequent communications we send to you and how we talk to you about our work. 

When seeking to take a photograph of, or including, a child (under 18years), clear Verbal Informed Consent of the parent, guardian or responsible party is required.  Where it is not possible to get the parental, guardian or responsible party’s consent, images and case studies will not be recorded.

How can I opt-out of communication from The Kano Foundation, or change how I’m contacted?

To tell us whether, and how, you’d like to be contacted or to update your contact details/preferences please contact us.

When you change your preferences for how we should contact you, there is a possibility you may still receive one more letter or email from The Kano Foundation as we prepare these communications two or three weeks in advance of you receiving them. However, we may still need to contact you for administrative purposes, including (but not limited to):


Processing a donation you have made and any related Gift Aid;

Processing a regular donations made by direct debit;

Providing you with the information you need in order to participate in an activity or event for which you have registered (e.g., fun run); and

Explaining and apologising where we have made a mistake.

Similarly, if your contact details have changed or you think any information we have about you is incorrect or incomplete, you can always update or correct the information we hold about you by contacting us.

A family member or loved one has passed away. How do I notify The Kano Foundation?

Please contact us with the details of your family member or loved one and we will make the necessary changes to our records. 

How will you use my picture on the The Kano Foundation website or in printed material?

We’ll always ask for consent when groups sign up to come along to a Kano Foundation event e.g. a matchday. So when this includes taking your picture to use in The Kano Foundation material, on our website or on our social media channels. We’ll never take pictures of people who say they don’t want to be photographed or filmed, or wish to remain anonymous.

When taking a photo of a larger group (10 or more people) we may seek consent from the group organisation more generally than asking every individual in the group for their consent.

The images and stories we collect of matchday participants are an essential element of our work to promote what we do and encourage more people to support us.  We will always make the safety and care of our participants a priority, using only first names or not giving specific location details to protect vulnerable adults and children when necessary.

Volunteer applicants and current and former volunteers

If you apply to volunteer at The Kano Foundation, we will only use the information you give us to process your application and to monitor recruitment statistics. If we want to disclose information to someone outside The Kano Foundation – for example, if we need a reference, – we will make sure we tell you beforehand, unless we are required to disclose this information by law.

If you begin a volunteer role with us, we will put together a file about your volunteering. We keep the information in this file secure, and will only use it for matters that apply directly to your role.


Please contact us if you’d like further information on this.

Other websites

We cannot be held responsible for the privacy of data collected by websites not owned or managed by The Kano Foundation, including those linked through our website.

Emails terms of use

Emails aren’t always secure, and they may be intercepted or changed after they’ve been sent.  The Kano Foundation doesn’t accept liability if this happens. The contents of emails reflect their author’s views and not necessarily those of The Kano Foundation.

Please do not send The Kano Foundation any financial data through email.

The information in emails is confidential, so if you’ve received one by mistake, please delete it without copying, using, or telling anyone about its contents.

Marketing emails

Although not through cookies, we do measure the success of the emails we send – so we know what subject lines and stories people liked the most.   We use this information to inform and improve our communications and we do not share this information with others.


The Kano Foundation Cookie Policy

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device and to target the content displayed to the user’s interests.

You can find more information about cookies at: and for a video about cookies visit

Do we use cookies?

Yes. When you arrive on The Kano Foundation website, if you haven’t already given a preference, we will ask you to accept or decline cookies.  If you accept cookies we will apply all cookies.  If you decline cookies please be aware that this will stop all but strictly necessary cookies (see category 1 below).

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies. 

What information do we collect using cookies?

We may collect some, or all, of the information available from cookies when you visit our website, depending on how you use it. We monitor how people use our website so we can improve it. We collect this information anonymously.

However, you can choose to use our website anonymously without giving us any information.  Please see ‘Changing your cookie preferences’ below.

If you visit The Kano Foundation website, we may use cookies to record information about:

the areas of the website you visit;

the amount of time you spend on the site;

whether you are new to the site, or have visited it before;

the country, region, city and/or borough associated with your IP address or device;

how you came to our website – for example, through an email link or a search engine;

the type of device and browser you use;

how you interact with our donation and sign up forms – for example what you select as your communication preferences; and

any error messages that you receive on the site

Categories of cookies we use

The Cookies We Set

Forms related cookies

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Site preferences cookies

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.

The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

For more information on Google AdSense see the official Google AdSense privacy FAQ.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites which may include Facebook, Instagram, Twitter or YouTube who will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Last updated: May 2022

News and Updates

The Kano Foundation |
Keeping Football Free for Kids | Registered Scottish Charity No. SC042477